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Even the toy company itself is thinking that. They've been trying to sell off their entertainment division for the last year. The performance of the D&D movie isn't going to make that any easier.This feels like launching a startup right before the the dotcom burst.
If I had shares in a streaming company I think I'd be be saying "What a toy company is launching a streaming service based on a game? Sell! Sell now!"
The current streaming business model of everyone having their separate fiefdoms of shows and movies clearly isn't working well for either the companies or the subscribers.
There used to be a similar problem in the movie business. Movie studios had their own theaters that showed their own movies. That was fine if you lived in a big city with lots of theaters, but if you lived in a small town with just an MGM theater, you had a long drive if you wanted to see something else. Regulation was put in place to keep theaters and movie production as separate businesses, and it fixed the problem.
Movie streaming needs to become more like music streaming. Both Spotify and Apple Music both have pretty much everything when it comes to music. You pick one service based on your interface preference, and you don't need another one.