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I wonder if disposable is going to be viable going forward. I kind of suspect that disposal costs will start to be added to the purchase price of items in order to improve resource utilization. I could actually see reliability and longevity and serviceability being a marketing pitch that could go well with younger buyers who want to do the most for the environment.I don't think it exists anymore, at least not in the old way I recall which you are describing. I think these days certain brands will become popular and will inspire a form of "loyalty" as long as they are in fashion (eg "gotta line up for the newst I-phone!")
But I don't think it's to do with generation so much as the companies themselves. I remember when "quality" and "longevity" were the main selling points of products, and we're pretty far from that these days. Stuff that was lifelong purchases in the past are now disposable. And I know many companies that flat out value new customers over sustained ones, quite blatantly.